PUMA Introduces the 'Forever Faster' Collection

BootsPUMA

4 Apr

puma-introduces-the-forever-faster-collection

As the season winds down and anticipation builds for the upcoming summer tournaments, PUMA has introduced the 'Forever Faster' pack, showcasing fresh color schemes for their Future, Ultra, and King football boots.

With PUMA's longstanding tagline of "Forever. Faster." serving as the inspiration, this new pack is poised to make a statement at Euro 2024, Copa America 2024, and beyond. Set to be donned by renowned football stars such as Jack Grealish, Fridolina Rolfö, Xavi Simons, Kingsley Coman, Kai Havertz, Antoine Griezmann, Memphis Depay, and Alex Greenwood, the Future, Ultra, and King boots will stand out with their vibrant new color updates.

Each boot in the collection boasts a vibrant blend of neon hues, including "sunset glow" and "sun stream," resulting in a striking burst of color on the pitch. However, the Future boot stands apart from the others, with "sunset glow" serving as the primary base color. Meanwhile, "sun stream" acts as an accent, dynamically flashing through the upper.

Emphasizing the "Forever Faster" ethos, the slogan is prominently featured in the "FTR" branding on the heel, reiterated throughout the design. Additionally, a new, enlarged PUMA logo in black commands attention on the lateral side of the boot.

In contrast to the Future's color scheme, the Ultra boot reverses the palette, placing "sun stream" as the primary base color. Here, "sunset glow" takes prominence mainly through the heel area. The "Forever Faster" callout extends down the heel, bursting with energy. Additionally, the formstripe streaks down the lateral side in black, enhancing the perception of speed.

Inverting the Future's color scheme, the Ultra boot places "sun stream" as the predominant base color. Meanwhile, "sunset glow" accents mainly the heel area. The "Forever Faster" callout prominently extends down the heel, bursting with dynamism. Additionally, a black formstripe streaks down the lateral side, enhancing the perception of speed.

Lastly, the King boot follows a similar colorway to the Ultra, resulting in a look that closely resembles it, potentially challenging to discern for the untrained eye. The primary difference noticeable at first glance lies in the formstripe branding, which adopts a more solid design and is positioned slightly farther back on the lateral side. However, the definitive identifier lies in the heel branding, where the word "King" stands proudly, accompanied by the "Forever Faster" callout just below.