New Balance Announces Official Signing of Endrick
In the unveiling of what seemed to be one of the globe's most poorly guarded secrets, New Balance stoically declares the acquisition of the Brazilian prodigy, Endrick—a revelation met with a certain inevitability. The 17-year-old, poised to make his mark with Real Madrid come the next summer, emerges from the shadows of speculation into the official limelight.
A mere moon ago, the burgeoning Real Madrid luminary was clandestinely observed honing his skills adorned in a resplendent pair of New Balance Tekela v4, its golden hue a subtle harbinger of his imminent affiliation. We alluded to the rumour and now it’s official. Having showcased his talents in Brazil's encounter with Colombia donning an immaculate white pair, the rumors gained undeniable substance. In an almost anticlimactic affirmation, New Balance now formalizes the bond with the young sensation.
Yet, in this grand revelation, there's more than mere confirmation. The official announcement not only acknowledges the union but unveils the golden boots in their entirety. Dubbed the 'Accolade' Tekela v4+ Low boots, these bespoke creations stand as a testament to Endrick's elevation to the Brazil national squad and his pivotal role in Palmeiras securing the league title—a fitting tribute to a rising star.
For those not acquainted with the emerging talent, in October of 2022, at the tender age of 16, Endrick etched his name in history by becoming Palmeiras' youngest-ever player. A few weeks later, he added another feather to his cap by scoring for his beloved club, securing the title of the second youngest goal-scorer in the storied annals of Brazil's Série A.
Concluding the season in spectacular fashion, Endrick emerged as Palmeiras' leading goal-scorer in the league, tallying an impressive 11 goals. Not only did he contribute to his team's triumph, clinching the Brazilian Serie A trophy for the second consecutive time, but he also solidified his status as a rising star in the footballing realm.
His exceptional prowess on the field has garnered significant attention, resulting in his inclusion in the Brazil national team squad for the 2026 World Cup qualifiers—a distinction that makes him the youngest player to receive such a call-up in nearly three decades. His inaugural appearance for Brazil unfolded against Colombia, marking him as the fourth youngest player in history to don the national jersey and the youngest debutant in almost six decades.
In a significant turn of events, come July 2024, he will embark on a new chapter in his football journey, joining the ranks of Real Madrid upon reaching the age of 18. This transfer stands as the most lucrative ever for a player sourced from the Brazilian market, signifying a remarkable milestone in his burgeoning career.
Endrick expressed, "Joining the New Balance family is a tremendous honor, aligning with a brand that shares the same fundamental values that I uphold both on and off the field. As I persist in the pursuit of excellence in my professional journey, I am confident that New Balance will be there to support every stride."
Andrew McGarty, Global Director of Sports Marketing for Global Football at New Balance, remarked, "It's a rare spectacle to witness a player as inherently thrilling and determined to forge his own path at such a youthful stage, and we feel privileged to be a part of what we believe will be a historic odyssey together. Endrick embodies our Fearlessly Independent ethos and embodies everything we stand for as a brand. Collaborating with Endrick and his family, we anticipate contributing to the community in Brazil, mirroring his values and ours as a brand. With the world at his feet, we take immense pride in welcoming him to the New Balance family."
Explore the New Balance Tekela v4 boots available at prodirectsport.com/soccer.
ADVERTISEMENT
