PSG and GOAT Drop Second Edition Of ‘People Of Paris’ Campaign
Expanding upon the success of last year's initiative, PSG and GOAT have unveiled the second edition of their 'People of Paris' campaign.
This installment features an array of new and vintage PSG apparel, emphasizing the profound influence Paris Saint-Germain, its passionate fanbase, and the vibrant city of Paris exerts on global fashion, sports, and culture. The campaign showcases a visual narrative celebrating the Parisian community worldwide, underscoring the significant impact of PSG and the city itself on the realms of sports, fashion, and style. Among the highlighted figures are PSG legend Ronaldinho, Colette founder and creative director Sarah Andelman, and English musical artist Dev Hynes. In addition to the campaign, PSG and GOAT will reintroduce the sought-after Colette x Paris Saint-Germain jersey from the 2015/16 season, complemented by a fresh selection of new and vintage Paris Saint-Germain apparel and merchandise.
Each figure has left an indelible mark on the club, the city, and the global stage, contributing in distinctive ways while embracing the potent force of personal expression and style. This collective commitment resonates, inspiring others on their journeys toward greatness.
Sen Sugano, Chief Brand Officer at GOAT Group, shared insights on the evolution of the 'People of Paris' initiative, stating, "When we first introduced 'People of Paris,' our inspiration stemmed from the diverse Parisian community and the shared connection binding these individuals: their profound love for the city and Paris Saint-Germain. This year, we delve deeper into that connection, accentuating the profound impact of PSG, its devoted fanbase, and the city of Paris on the realms of sports, fashion, and global style."
Fabien Allègre, Chief Brand Officer at Paris Saint-Germain, expressed his enthusiasm for the evolving collaboration between PSG and GOAT over the past year. He stated, "The development of our partnership has been truly inspiring. With this latest 'People of Paris' campaign, we are delighted to spotlight the distinctive communities of PSG and GOAT, emphasizing the influential intersection of fashion and sports on a global scale, shaping personal style and fostering individual expression worldwide."
Captured by Thibaut Grevet and styled under the creative direction of Tamara Rothstein, the campaign showcases an array of prominent figures, including Kylian Mbappé, Warren Zaïre-Emery, Nuno Mendes, Ousmane Dembélé, Randal Kolo Muani, Kang-in Lee, Ronaldinho Gaúcho, Dev Hynes, Sarah Andelman, Jenn Abeyratne, Edmond Luu, Johanna Tordjman, Dinos, Mory Sacko, and Fatou Diawara.
All clothing and merchandise can be exclusively obtained through the GOAT app.
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